Free domestic shipping on all orders

Hija de Nada

Hija de Nada (Spanish for Daughter of Nothing) is a tongue-in-cheek play on a Spanish language insult. It is a name that captures my rebellious tendencies, humble roots, and sense of humor. It represents both who I am and the spirit my work.

My name is Kari Alvarado Hoff. My background is in oil painting and literature, however life and career decisions ultimately led me to work in the apparel industry. In 2017, after deciding I wanted to step away from mainstream apparel production, I left my position in design development for a hands-on exploration into alternative production methods. I was fortunate to meet, study and collaborate with people who helped to shape the way I would approach my work in the future.

Prior to 2017, my art practice and work in apparel had been kept separate. Through Hija de Nada (est. 2019) a space was created where this was no longer necessary. Using classic methods of construction, natural fibers, and a one-at-a-time approach, I began to make headwear, clothing and accessories from the perspective of an artist. 

I choose materials that have an inherent connection to the place and time of their origin or use. Natural fibers I knit, or work with in felted form, are affected by rainfall, temperature and humidity, and the properties of each batch are inimitable. They reflect the aesthetic beauty of their source and allow me to recreate textures and colors that are intimately connected to landscape, history and function, primary sources of inspiration for me. Many of the notions I use as details on hats and accessories are collected during periods of exploration or travel. They are things I find as I walk, dig through boxes at a brocki, are gifted from others who make and collect, and are rarely found in duplicate. 

HdN is a one-person operation and I make pieces one at a time, in-house/in-studio or at the shared studio of collaborating artists. For projects that call for a joint effort, I work together with a small handful of friends that are makers and artists themselves.

Owing to my creative process, I consider the pieces I make to be art first, clothing second. However, everything is made with the intention of being worn from trail to table. Hija de Nada is meant to be lived in and take on a shape of its own as it becomes part of the wearer's personal landscape. 

Hija de Nada aims to support connection to nature and mindful consumption of apparel by offering work designed to be used beyond a single lifetime. Stay awake, curious, and unafraid. 


Hija de Nada